An attention getting
pre-headline works well here
to setup your main headline. Just a couple of
lines - no more than half-way across...
"Put Your Benefit Oriented Main Headline Here. Capitalize Each Word, and Maybe
Put It In Quotes"
Use a few sub-headlines to stress the
main
benefits of your offer
What
Happens
If They Don't Order Now?
Explain the Consequences
First, they're going to miss out on getting all the benefits that your product offers (detail the primary benefits again here). They'll still have their same problem to solve, and it'll probably only get worse.
In other words...
Remind them of their pain.
Then end on a positive note by giving them the way out with something like...
Go ahead and order right now. I know you'll be happy you did.
Sincerely,
(scanned image of your signature here)
Your Firstname Lastname
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